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How To Survive The Great Tech Commoditization
Walk down the detergent aisle at Target and count how many brands promise “deep clean.” Now scroll the front page of Product Hunt and count how many AI…
Jun 9
•
Elan Miller
6
2
2
The AI Psyop No One is Talking About
A few thoughts on the cultural ramifications of combative AI
Jun 2
•
Elan Miller
5
Overpromising is loser behavior
How to earn trust in a market that stopped believing
May 21
•
Elan Miller
5
1
So you got copied. Now what?
What the copying discourse reveals about what a brand actually is
May 6
•
Elan Miller
5
Sharing my signature AI framework
My personal workflow behind every blog post, brand strategy, and prototype I ship
Apr 14
•
Elan Miller
10
2
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Perplexity: The AI brand everyone can’t stop talking about
May 29, 2024
•
Elan Miller
and
Maria Tangarova
16
1
2
How much is a brand actually worth?
Jun 17, 2025
•
Elan Miller
16
1
The messy truth about building a studio
May 19, 2025
•
Elan Miller
21
2
1
2025: It wasn't all pretty (but most of it was)
Dec 18, 2025
•
Elan Miller
23
7
2
Latest
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Discussions
Brand as a Growth Exercise
Meet the next evolution of Off-Menu
Apr 7
•
Elan Miller
6
New product alert: The Personality Test for the AI-era
Discover your edge, then spell it out for your LLM to make AI work for you
Feb 25
•
Elan Miller
3
Why design gets undervalued
And what companies and designers can do about it
Feb 18
•
Elan Miller
5
Automating the worst part of my job
Make a competitive audit without losing a week of your life
Feb 12
•
Elan Miller
2
2
1
Claude just trolled ChatGPT (and won)
Sometimes you get famous for what you don't do
Feb 5
•
Elan Miller
10
5
2
Open Sourcing My Swipe File
I've spent years collecting the best ads. Now you can search them all.
Feb 4
•
Elan Miller
8
2
1
The AI divide no one is talking about
AI is creating a new class system between the "haves" & "have-nots"
Jan 20
•
Elan Miller
7
2
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Writing about brand & differentiation in technology
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