New product alert: The Personality Test for the AI-era
Discover your edge, then spell it out for your AI overlords
AI has found product-market fit, just not with marketers.
Engineers are using AI to ship code faster, automate workflows, build entire products in a weekend. The fit is obvious and the results speak for themselves.
But when marketers try to use AI, something happens. The outputs feel... off. You can almost smell it. That faint whiff of “a robot wrote this and nobody bothered to check.” Landing pages that feel like they could belong to literally any company. Emails that read like they were generated in a microwave.
Most people type “write me a LinkedIn post about our product launch,” spend maybe two minutes on the prompt, hit enter, and get back something that sounds like every other startup on the internet. Then they blame the tool.
How successful marketers crack the code with AI
The brands getting genuinely great results from AI have done something most people skip entirely — they’ve figured out who they are. Their point of view, their personality, what makes them different, who they’re actually talking to, how they want to show up.
When you feed AI that kind of specificity, the outputs go from forgettable to something ownable. POV is the antidote to slop. And I think personality is the next frontier of differentiation, because in a world where anyone can generate anything, the brands that win sound unmistakably themselves.
Introducing The Personality Test for the AI era
My team and I created a Personality Test for anyone who’s frustrated by getting generic, lifeless outputs from AI. Whether you’re a founder building a company, a marketer working for one, or building your own personal brand, this is designed to help you figure out what makes you you, so you can actually use AI as a competitive advantage.
We took inspiration from the personality tests that actually stick with people: Myers-Briggs, the Enneagram, and honestly some of the more chronically online corners of the internet too. BuzzFeed quizzes. Care/Of. (If you know, you know.)
We wanted something that feels familiar but gives you something genuinely useful at the end. Based on how you answer, the test surfaces the specific personality traits that make you distinct, so what you get back isn’t a generic archetype description. It’s a profile built from how you actually showed up in the questions. Your edge, in plain language you can use to your advantage.
Take the test: personality.off-menu.com
How it works: Two minutes to unlock your edge
You’ll answer a series of questions, and some of them will make you sit there for a minute. That’s by design. The same way a Myers-Briggs question has you going “well, it depends...” that discomfort is where the good stuff lives. The questions that are hardest to answer are usually the ones that reveal the most about who you are.
My advice: answer for who you want to become, not just who you are today. And the more thought you put in upfront, the more you’ll get out of it on the other side.
Meet the nine archetypes
Every brand has a default way of showing up in the world, a voice it gravitates toward when nobody’s overthinking it. We identified nine of them, and they’re all very different animals.
The Pot Stirrer: The one turning small talk into heated debates
The Competitor: The trash-talker over darts who still buys the next round
The Main Character: The storyteller making the whole table laugh
The Visionary: The friend leaning in saying “okay, imagine if...”
The Change Agent: The passionate regular who gets the whole bar listening
The Hype Man: The friend who turns “should we?” into “hell yes!”
The Wise Friend: The bartender who somehow always gives perfect advice
The Group Chat Admin: The one introducing everyone and making sure nobody’s left out
The Big Sister: The calm in the storm who knows your order before you ask
Each one comes with a breakdown of your brand’s natural voice, how you show up, and what makes your personality distinct.
What to do with your results
Share them with your team in Slack so everyone’s aligned on voice and tone. Drop them into your LLM of choice’s custom instructions or settings. Use them as the foundation for every piece of content you create. Post your results on social and see if your community agrees, or if they see something you missed.
I took the test myself, and my results are below.
The future belongs to those who know who they are
Everyone’s talking about which AI tools to use, which workflows to build, which automations to set up. Almost nobody is talking about the thing that actually determines whether any of it works: knowing who you are. That’s the input that matters most—please don’t skip it.
Take the test here: personality.off-menu.com
Would love to see what kind of results you’re getting. And it would mean the world to me if you could share this with a friend who might get value from it.
- Elan
p.s. Huge shoutout to Kyle & Rosh for all of their help in bringing this tool to life