Welcome to Brand Bytes

Brand Bytes is your new digital home for exploring snackable secrets from industry experts in brand and design, brought to you by Off-Menu.

In this newsletter, we will dive into these topics as the two foundational elements essential to every company seeking to find meaning behind the story it wants to tell.

For us at Off-Menu, brand is so much more than just a logo; it’s an operating system to generate attention. A good brand foundation drives the story you tell, the creative decisions you make, even the people you hire.

The truth is there is no “right way” to build a brand. But after helping build some of the biggest hits at the edge of the internet, we want to share a few secrets we know to be true.

We’re here to encourage more conversation and share critical insights around topics that matter most in the business of storytelling. Whether you're a seasoned professional or a curious newcomer, our goal is to deliver valuable content that leaves you with a “light bulb” moment at the end of the read. 

Expect to see a mix of expert interviews, case studies, practical tips, and deep dives into both time-tested and emerging trends. We want to empower you with knowledge and inspire you to think differently about the projects you handle and the brands you build.