Hi, I’m Elan
I run Off-Menu, a brand studio specializing in story & differentiation.
We help startups figure out what makes them uniquely memorable so they can break out as the next big thing. And use their differentiated story as a North Star to drive everything they do.
While what I do isn’t especially unique, how I do it might surprise you.
My approach is narrative-driven, designed to give your team a differentiated brand story that sits at the heart of everything you do.
Insights fuel differentiation.
They make people feel things; and when things are felt, people remember them.
I specialize in surfacing these insights.
And use them to reframe the opportunity in an entirely new way.
Culminating in a clear path forward that energizes the team.
Then the fun begins — partnering with the best creatives in the game to bring your story to life.
Shoot me a note at firstname.lastname@example.org with a few sentences around what you’re building & how I might be able to help.