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The Off-Menu Newsletter

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Will AI automate my job away?
What happens when you skip the hard part
Nov 6 • 
Elan Miller

October 2025

Everyone hates tipping now
What the tipping screen reveals about building trust
Oct 30 • 
Elan Miller
The Seinfeld Strategy for Brands
How to make people feel instantly seen
Oct 22 • 
Elan Miller
Websites are ch-ch-changing
Why early-stage startups are ditching traditional sites for story-driven landing pages
Oct 13 • 
Elan Miller
The secret to standing out
Good design is table stakes. Now what?
Oct 8 • 
Elan Miller

September 2025

The AI Marketing Wars Have Begun
What OpenAI and Claude’s campaigns reveal about audience strategy
Sep 29 • 
Elan Miller
Your marketing playbook is outdated (here's what's replacing it)
An invite to our September 15th talk on what winning companies have figured out
Sep 4 • 
Elan Miller

August 2025

When to Push Back vs. When to Shut Up
The consultant's guide to reading the room
Aug 19 • 
Elan Miller
The other kind of creative director
If you're shaping creative work but questioning your credentials, this one's for you
Aug 14 • 
Elan Miller
Brand is how you engineer desire
When to Sell the Feature vs. When to Sell the Feeling
Aug 12 • 
Elan Miller
The riskiest thing you can do
You raised millions to swing for the fences. So why are you bunting?
Aug 7 • 
Elan Miller
The $100B opportunity hiding in plain sight
It starts with understanding what business you're really in.
Aug 5 • 
Elan Miller
© 2025 Elan Miller
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