Brand Bytes, a newsletter by Off-Menu

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The secret behind Perplexity, Base, & Figma
How the fastest growing companies are reframing their offering to win the hearts of customers
 • 
Elan Miller
The Recipe for Madhappy Success
Building brands that create cultural waves
 • 
Elan Miller
 and 
Maria Tangarova
Welcome to Brand Bytes
A new series highlighting brand and design insights from industry experts
 • 
Elan Miller
 and 
Maria Tangarova
1

February 2024

Why hasn’t AI hardware broken out as the next big thing?
What we can learn from Humane and Rabbit’s GTM strategies.
 • 
Elan Miller
Three reasons Arc’s launch video went viral
A tasty recipe for anyone trying to earn attention
 • 
Elan Miller

January 2024

Introducing Juniper Pet Club
A community for Gen-Z & Millennial pet parents who are “a little extra”
 • 
Elan Miller
Good design is no longer good enough
A recipe for capturing attention, the world’s most valuable resource
 • 
Elan Miller
What startups can learn from dysfunctional NFL franchises
Ask these questions before you invest in your next bright, shiny object
 • 
Elan Miller

September 2023

The ingredients make the meal
Exploring the difference between good & truly great restaurants
 • 
Elan Miller

June 2023

New website who dis??
An inside look into how we built the Off-Menu brand.
 • 
Elan Miller

May 2023

Sell the dream, not crypto.
How the best web3 consumer companies meet people where they are.
 • 
Elan Miller
Happy birthday Off-Menu
A birthday? In this economy?
 • 
Elan Miller
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