Designer Phi Hoang explains why & how the fast growing company doubled down on curiosity
How to make an AI brand without talking about technology?
Perplexity inspired me
Phi Hoang, brand designer at Perplexity
Product teams must prioritize brand design
Brand design, in the age of AI, needs to evolve into a brand experience designer
Brand + product, ultimately presenting a fascinating story
Brand strategy = around the characteristics of product rooting to ensure that the function of the product is not biased and the goal is clear
Perplexity = Ask Questions and trust the answers
It's easy to ask questions, but trust the answer. This is the fundamental difference between Perplexity
It was their magic weapon.
At first, the source of the AI search results was placed at the bottom, but Perplexity boldly put the source directly in the answer, that is, embedded
A quote from a philosopher that says, "Confusion is where knowledge begins," sums up our vision perfectly
Going back to your current project, what can you take advantage of? @Jackywine
How to make an AI brand without talking about technology?
Perplexity inspired me
Phi Hoang, brand designer at Perplexity
Product teams must prioritize brand design
Brand design, in the age of AI, needs to evolve into a brand experience designer
Brand + product, ultimately presenting a fascinating story
Brand strategy = around the characteristics of product rooting to ensure that the function of the product is not biased and the goal is clear
Perplexity = Ask Questions and trust the answers
It's easy to ask questions, but trust the answer. This is the fundamental difference between Perplexity
It was their magic weapon.
At first, the source of the AI search results was placed at the bottom, but Perplexity boldly put the source directly in the answer, that is, embedded
A quote from a philosopher that says, "Confusion is where knowledge begins," sums up our vision perfectly
Going back to your current project, what can you take advantage of? @Jackywine