think the templatised pg you describe worked for a while – converted – but rn not having a strong opinion will kill the org
esp w reproducibility costs of both the product and the landing site being low(er), narrative is infinitely more valuable
re our convo about reading comprehension, imo most sites and apps are read at a visual level first
does the way it looks and feels hook me? if yes, i’ll read the top level copy. then each subsequent visual and copy cues are like a “checkpoint” i need to be converted to keep going
top line though i always found the 1s visual impression to do most the work
think the templatised pg you describe worked for a while – converted – but rn not having a strong opinion will kill the org
esp w reproducibility costs of both the product and the landing site being low(er), narrative is infinitely more valuable
re our convo about reading comprehension, imo most sites and apps are read at a visual level first
does the way it looks and feels hook me? if yes, i’ll read the top level copy. then each subsequent visual and copy cues are like a “checkpoint” i need to be converted to keep going
top line though i always found the 1s visual impression to do most the work