How do you even begin to position or brand strategize a technology that became so embedded in both business and consumers’ lives, so freaking fast? It’s been advancing rapidly, affecting categories we thought it would take years to impact yet here we are. It really is a puzzle how you can define what space it takes in people’s head when it is changing by the minute
"If AI companies spent half as much understanding where they fit into people’s lives as they do on the technology itself, AI might have a very different reputation." -> loved this line.
It feels like a industry-wide "hitting the pause button" is needed. Whether it's at the top with OpenAI vs. Anthropic or your niche startups, everyone is so focused on releasing things as fast as possible (because AI gives them that velocity) to outwork competitors that it only compounds the adverse effects you pointed out.
How do you even begin to position or brand strategize a technology that became so embedded in both business and consumers’ lives, so freaking fast? It’s been advancing rapidly, affecting categories we thought it would take years to impact yet here we are. It really is a puzzle how you can define what space it takes in people’s head when it is changing by the minute
"If AI companies spent half as much understanding where they fit into people’s lives as they do on the technology itself, AI might have a very different reputation." -> loved this line.
It feels like a industry-wide "hitting the pause button" is needed. Whether it's at the top with OpenAI vs. Anthropic or your niche startups, everyone is so focused on releasing things as fast as possible (because AI gives them that velocity) to outwork competitors that it only compounds the adverse effects you pointed out.
when creative direction is a byproduct of a brand's worldview >
ai companies NEEED your branding TLC